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Why Trader Joe’s Is Rationing Cauliflower Rice

Shopping at Trader Joe’s can be a hectic experience no matter when you go—and sometimes the checkout line is so long that you might as well just start on line and do your shopping as it goes (been there, done that).

But recently, demand for one TJ’s product in particular—cauliflower rice—has gotten so high, the store has had to start rationing. Trader Joe’s Riced Cauliflower has been a popular buy since its inception, and according to the store’s own 8th Annual Customer Choice Awards, was both the the fourth favorite item in the fresh produce category and the third favorite frozen product.

How to Transform a Head of Cauliflower Into Dinner
How to Transform a Head of Cauliflower Into Dinner
by Gabriella Paiella

People love this stuff—so much, in fact, that some Trader Joe’s locations have had to start limiting customers to two bags of cauliflower rice per day. So far, the rationing only applies to select stores in South Orange, New Jersey, and Fairfield, Connecticut. If you’re in Jersey, that limit will be enforced, a South Orange rep confirmed to Well+Good. However, if you’re in Connecticut, you’ll be pleased to know that the store does not plan to enforce the cap.

On the other hand, if reading about this cauliflower rice panic has only made you think about how easy it probably is to make cauliflower rice—well, you’re absolutely right. After all, it’s only one ingredient, and there’s bound to be a food processor, blender, or cheese grater somewhere in your cabinets.

Happy ricing to all of you that decide to take this matter into your own hands, and may I suggest this wonderfully summery Mediterranean Cauliflower Rice with Smoky Red Pepper Sauce?

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